A new player in South Africa’s digital marketplace, Allsale Club, is poised to disrupt traditional retail by offering a members-only online shopping experience aimed at delivering cost savings across a wide range of products — from everyday essentials to luxury items.
Spearheaded by e-commerce veterans Justin Drennan and Michelle Lehrer, co-founders with established success through Wantitall and logistics platform ParcelNinja, Allsale Club integrates robust existing infrastructure to offer seamless supply chain and logistics from launch.
“Allsale Club works with suppliers globally to bring over half a million products to South African consumers, many of which are unavailable locally,” said Lehrer. She added that the company’s membership-based revenue model allows them to pass savings directly to users, instead of building profits through high margins.
The platform, which officially launched on September 2, promises transparent pricing, including VAT and customs duties upfront, with free returns. “What you see is what you pay – no hidden charges,” Lehrer noted.
With growing interest in e-commerce, Allsale Club joins a fast-expanding space alongside Loot.co.za, Bidorbuy, Cape Coffee Beans, and others.
According to a study by World Wide Worx, Visa, and Platinum Seed, online retail in South Africa had already crossed the R14 billion mark and accounted for 1.4% of total retail sales, showing strong upward momentum. While concerns about online safety persist — with one in five consumers citing payment fraud — the report suggests that e-commerce is now beginning to move into the mainstream.
With 21 million internet users in the country, and nearly half of adult South Africans connected, platforms like Allsale Club could play a significant role in shaping the next phase of South Africa’s digital retail economy.